Fireside Chats
Dashboard design for iPad view.
Overview
We created a video conferencing tool for young creatives in BRIDGEGOOD community. Our feature allows young creatives to expand their network by attending themed chats where they "ignite a flame" within the industry.
Aligning with BRIDGEGOOD's business goals, our platform keeps design education accessible when supporting the next generation of designers. Fireside Chats would increase their scalability and focuses on quality over quantity while maintaining it's low maintenance element.
I had the honor of hosting my company's live stream to over 100 professionals and showcased my team's work on Bay Area KPIX CBS news for our Jefferson Award Feature.
My Role: As lead Product Designer & researcher, I played a large part in project leadership, strategic planning decisions, ideation, concept design, prototyping, and user research. A challenging prospect our team faced was not biting off more than we can chew. I brought my team back to the drawing board to reevaluate what the most necessary components were for us to solve the issue we were targeting. I also conducted 50% of our interviews.
Our Team: Anna Marrero Raymond Huang, Elaine Lin, Tori Spiegel
Client: BRIDGEGOOD
Duration: Three weeks
Design Process
Research, Analyze & Define
Interviews
Stakeholders Shaun Tai, Yudy Herrera & Elisa Feng.
Interviewing stakeholders gave us business goals and priorities:
• Low maintenance
• Quality over quantity
• Extending the BRIDGEGOOD community
• Breaking barriers when entering the workforce
Young creatives I personally interviewed and collected data about their difficulties.
Affinity mapping and rose bud thorn exercises revealed the problem at hand to solve for our users:
There is a great divide between young creatives and those who are already established in the design industry
Empathize
Personas
Mentee persona wants to...
• Find a career path that fits them
• Gain industry exposure and increase connections
• discover the excitement of a new challenge
Mentor persona wants to..
• Gain recognition in the design community
• See a positive impact
• Branch out and meet new people
User Flow
Journey Map
Design
Wireframes & Rapid Prototyping
Sign up page
Sign up page exploration
Sign up page exploration
Site map development
Mobile sign in - lo fi
Final Design
Prototype Video
Desktop Comps
Preview Frame
Fireside Chat
Final Mobile Comps
Responsive Design
Learnings
What I learned
• Team alignment carries the team
• Focus on the core function for the best results
• Concept feeds into how your work unfolds
Future opportunities
• Expand how users can interact in video conferences
• Further develop profile connections
• Evolve mentor site portion
Behind the Scenes
Product Pitch
I was honored to hosted the event with my co host Anna as we pitched our product design to 100+ leading UX professionals in leading tech companies including Slack, Salesforce, Twitter, Cisco, and Adobe.
CBS News Bay Area KPIX Jefferson Awards TV Feature
I was selected to be BRIDGEGOOD's spokesperson for CBS News Jefferson Awards TV Feature during which I presented our Design Sprint to reporter Sharon Chin.
Interview with Sharon Chin for our KPIX News feature.
My cohost Anna and I conducting our live product pitch with over 100+ tech leaders.
🏙️ No matter where Tori is, she is a city girl at heart 🏙️